Your school’s Web site is your primary marketing tool. Anyone can view it, at any time, anywhere. But as a communication tool, most school Web sites publicly broadcast content, rather than speak directly, and discreetly, to specific audiences. WhippleHill’s Podium Connectivity Platform gives schools the ability to “target communication” to specific audiences, not just unknown visitors to your site. Built on a student-based data platform, Podium knows your users: your parents, students, teachers, alumni and staff. With this knowledge, Podium targets individuals, or groups of individuals, and lets your school “speak” directly to them, securely, through password-protected portals, groups or private pages.

Schools want to leverage student data to improve parent communications. Many schools have the same challenge -- how do you speak to the entire parent constituency with the same ease of speaking to individual parents? Unlike basic content management systems that do a fine job managing public site content, Podium was designed to communicate around relationships. Administrators, teachers, coaches, advisors, dorm supervisors and more have access to those students with whom they are connected. All data and content created or modified about that student can be securely channeled to a predefined recipient. Student advisors, for instance, can instantly view comments or attendance records on a particular student in a particular class. Parents have instant, secure access to their children’s courses, homework assignments, schedules, grade reports and teacher comments.