Want to know how to utilize Facebook Pages for your school?  Are you already using Facebook Pages but want to extend your online presence by adding applications? After attending this session, you will think about how to connect to your school's fans in new and exciting ways!
Presented by Joel Price, Friends' Central School
Back Bay
Wednesday, July 1, 10:45-11:45 a.m.

In this challenging environment, developing a succinct, powerful and distinct message is critical. Edwards & Company is a communications consultant and WhippleHill partner that specializes in helping schools find that message, a school’s “One Simple Thing™.” The company has worked with a wide range of schools that have focused their core message to drive admissions and fund raising.
Presented by Mark Edwards, Edwards and Company, and Kate Saunders, Virginia Episcopal Academy
Washington
Wednesday, July 1, 4-5 p.m.

Wondering if Twitter is a fad or the real thing? If you are unsure about what to make of the latest and hottest Web technology and want a critical look at it, this session is for you. This session is an in-depth exploration of Twitter as a social-media and social network platform. Come learn the mechanics, best practices and tricks of making Twitter a valuable part of your social-media strategy.
Presented by Ernest Koe, Proof
Back Bay
Wednesday, July 1, 4-5 p.m.

What is Creative Commons? How did it originate? And how did it become part and parcel of worldwide movements toward open education, open scientific practices and open culture? ccLearn, the education division of Creative Commons, answers these basic questions, then explains how CC is integral to the future of educational practices that capitalize on transformative technologies in innovative and completely legal ways.
Presented by Jane Park, cc Learn, the education division of Creative Commons
Beacon Hill 1
Wednesday, July 1, 1:30-2:30 p.m.

Can we harness the power of social media to provide students with a vehicle for exploring and creating original content? WA Mash (Worcester Academy Mashup) is an online magazine where the power of social media is captured to provide creative writing students with a platform for exploring ideas and fostering and contributing to the larger global conversation. By exploring the possibilities offered by the use of social media tools, we explore how one teacher is defining the New Humanities at the secondary school level. Built off the work of Richard E. Miller at Rutgers University, students blog in a timely fashion about a wide variety of cultural, political and economic issues. Most importantly, it is about creating original content and redefining the role of student and teacher. They complement their work with audio, video, photos and micro-blogging by integrating social media tools like YouTube and Vimeo, Twitter and Flickr. Think Slate or Salon for high school. The conversation will explore the nature and role of the New Humanities in education. How do we define it? What does it look it? What role does it play? And how do we move forward with implementation?
Presented by Antonio Viva, Worcester Academy
Back Bay
Wednesday, July 1, 9:45-10:45 a.m.

This year due to health reasons, Chinese language and history teacher Bob Demeritt was unable to teach at Barstow School. Director of Technology Scott Daniel worked with Bob to bring a "virtual Bob" to his classroom.  Using the program Skype, a projector, classroom microphones and speakers, Bob was able to project his image and voice, as well as see and hear his students in the classroom. Bob also used his tablet computer from home to control a second projector in the class, which effectively allowed him to "write on the board." Assignments and tests were handled with WhippleHill and first-class e-mail.  In this presentation, we will discuss this method of teaching from the viewpoint of the teacher, as well as go over the technical requirements to make it happen.
Presented by Bob Demeritt and Scott Daniel, The Barstow School
Washington
Wednesday, July 1, 1:30-2:30 p.m.

There are nearly 750,000 home-schooled children in this country. There are very few comprehensive and accredited independent school programs that support the academic needs of the home-schooled. The Kiski School is in the process of launching a “cyber school” program, set to be piloted this September (2009). This session will focus on all aspects of the program’s evolution: curriculum development, technological requirements, accreditation, staffing, marketing, and analysis of financial costs and benefits. Also covered in this session will be how Kiski envisions integration of this program within the current WhippleHill model.
Presented by Christopher Brueningsen and Marcus Muster, The Kiski School
Federal
Wednesday, July 1, 1:30-2:30 p.m.

Ever wonder how to communicate your school's travel program(s) with your community and a larger global audience?  See how The Montclair Kimberley Academy used Twitter, Flickr, YouTube and WordPress to communicate their story of Ireland, its history of emigration, the famine and modern politics. The session will focus on the tools used to produce the site, the training and time involved, and the process of delivering the message when traveling in a foreign country.
Presented by William Stites, The Montclair Kimberley Academy
Back Bay
Wednesday, July 1, 1:30-2:30 p.m.

In this session, you will learn how to query your data with Advanced List Manager. We’ll discuss adding custom Crystal Reports to Podium. We’ll also look ahead at future possibilities under consideration for data access.
Presented by Kelsey Warren and Damian Kennedy, WhippleHill
Federal
Wednesday, July 1, 10:45-11:45 a.m.

Fairfield Country Day School is in its eighth year of producing a daily, online school newspaper, the e-Blotter. This session from the all-boys K-9 school will discuss the newspaper's history, the school's philosophy and how FCDS gets it done, as well as what the paper means to the school community.
Presented by Cliff Paige, Fairfield Country Day School
Federal
Wednesday, July 1, 9:45-10:45 a.m.

What is Creative Commons? How did it originate? And how did it become part and parcel of worldwide movements toward open education, open scientific practices and open culture? ccLearn, the education division of Creative Commons, answers these basic questions, then explains how CC is integral to the future of educational practices that capitalize on transformative technologies in innovative and completely legal ways.
Presented by Jane Park, cc Learn, the education division of Creative Commons
Beacon Hill 1
Wednesday, July 1, 1:30-2:30 p.m.

You may not realize it, but you may be wasting away precious time and money on your online and offline marketing campaigns. This strategy-packed workshop will show you why and how you can eliminate the mistakes and guesswork so that you can get faster, predictable, and improved marketing results every time, even if you're working with a shoestring budget.
Presented by Galib Rayani, Eighty20
Federal
Wednesday, July 1, 5-6 p.m.

Traditional media outlets like newspapers are going bankrupt.  Television is being forced to rethink its business model with the competition of TiVo, NetFlix and online sites like Hulu. The rules of the game have changed. In 2009, having a Web site is standard practice, but your Web site is more than a branding piece for your institution. It’s a marketing tool, and if it isn’t driving qualified prospective students and parents, which technically is the exact same thing as a lead in the business world, then you are wasting this powerful tool.  It is no longer about going after people. They have to be interested and find you.  Are you looking at the analytics to know if you are being found?  Are you doing the right sort of things to be found? You have probably heard many of the recent Web buzzwords like SEO and social media. We will talk about how to actually use them. It doesn’t matter what you call it. A lead is a lead.
Presented by Kyle James, HubSpot
Beacon Hill 1
Wednesday, July 1, 10:45-11:45 a.m.

Technology has been sewn into the fabric of communications strategy, extending your school's reach, providing a stronger, more comprehensive program. How does your school stack up against the leaders in both integrating your team, as well as your strategy? Do you have the properly optimized skill sets and does your school foster cooperation? What skills/people are right for your school to achieve your communication goals?
Presented by Richard Portelance, Canterbury School
Washington
Wednesday, July 1, 10:45-11:45 a.m.

While each school and each site production experience is different, Steve Smail (USN Website Manager), Jim Barker (USN's WH Account Manager), Ryan Szepan (WhippleHill’s Design Director) and Brenda Noiseux (WH SIS implementation) will help session participants better understand both the big picture and the small details of what to consider and prioritize in your own site development timeline. Expect a short introduction followed by a panel discussion, and time for participants to ask questions specific to your school's site development that the panel will attempt to address.
Presented by Steve Smail, University School of Nashville, and Jim Barker, Brenda Noiseux and Ryan Szepan, WhippleHill
Tremont
Wednesday, July 1, 10:45-11:45 a.m.

Podcasting is a powerful publishing platform that allows you to create and catalog downloadable audio and video files. It is highly portable, can address different learning styles and engage your constituents relatively inexpensively. This session will outline what you need to start creating podcasts and address how they might be used at your school.
Presented by Peter Baron, AdmissionsQuest
Back Bay
Wednesday, July 1, 5-6 p.m.

Want to know how to utilize Facebook Pages for your school?  Are you already using Facebook Pages but want to extend your online presence by adding applications? After attending this session, you will think about how to connect to your school's fans in new and exciting ways!
Presented by Joel Price, Friends' Central School
Back Bay
Wednesday, July 1, 10:45-11:45 a.m.

In this challenging environment, developing a succinct, powerful and distinct message is critical. Edwards & Company is a communications consultant and WhippleHill partner that specializes in helping schools find that message, a school’s “One Simple Thing™.” The company has worked with a wide range of schools that have focused their core message to drive admissions and fund raising.
Presented by Mark Edwards, Edwards and Company, and Kate Saunders, Virginia Episcopal Academy
Washington
Wednesday, July 1, 4-5 p.m.

Wondering if Twitter is a fad or the real thing? If you are unsure about what to make of the latest and hottest Web technology and want a critical look at it, this session is for you. This session is an in-depth exploration of Twitter as a social-media and social network platform. Come learn the mechanics, best practices and tricks of making Twitter a valuable part of your social-media strategy.
Presented by Ernest Koe, Proof
Back Bay
Wednesday, July 1, 4-5 p.m.

See how UStream.tv, the Internet's newest and simplest streaming site, can help you bring all of the exciting events on your campus into the homes of your community members, alumni, extended family, and donors. Perfect for community building and development, this session promises complete mastery in just one hour.
Presented by Justin Malvin, Windward School
Federal
Wednesday, July 1, 4-5 p.m.

Communication is as powerful as the level of trust you have earned with your constituents. Electronic communication provides unprecedented opportunities for cultivating relationships that are authentic, customized to the recipient, and beneficial to your institutional advancement. Chuck Will and Kim Hurlbutt will demonstrate the power of transparency, customization and stewardship that establishes credibility with applicants, current families, alumni and major donors.
Presented by Chuck Will and Kim Hurlbutt, Proctor Academy
Federal
Thursday, July 2, 4-5 p.m.

With all the hoopla regarding the “new” Web stuff where can you begin to integrate these tools? How can you be strategic with your decision process and what outside resources can assist your process in making smart decisions?  This session will walk you through one logical path to consider when choosing to add social media tools to your initiatives.
Presented by Jay Goulart, Ridley College, and Travis Warren, WhippleHill
Federal
Thursday, July 2, 2:45-3:45 p.m.

For many years, education marketing has been a very top-down affair. In this age of Web 2.0, Facebook and iPhones, the way we market to students, parents and alumni is very different. This session will explore ways to monitor what's being said about you in the social media and world, and how to use tools like Facebook and Twitter to reach new audiences and strengthen the connection with your existing "customers."
Presented by Mike Richwalsky, Allegheny College
Federal
Thursday, July 2, 10:45-11:45 a.m.

What do the separate identities of today's social Web sites and services tell us about the near future of communication? Why are Facebook, MySpace, Twitter and your institution's alumni community all separate from each other? Would our students, alumni and donors benefit if we could bridge the islands in the Web 2.0 sea? The development of past technologies (such as e-mail and even the telephone) may reveal where the social Internet is headed. This high-level discussion will shine light on how to prepare ourselves and our institutions for the coming changes in the social Web.
Presented by Andrew Shaindlin, Alumni Futures
Federal
Thursday, July 2, 9:45-10:45 a.m.

During a weekly live video news broadcast (produced for next to nothing) New Hampton School students work in small groups to write, engineer and produce their own original content.  This workshop will not only describe our technical setup and workflow but also tell the story of how the program emerged from a classic carpenter's puzzle.
Presented by Hans Mundahl, New Hampton School
Harborside
Thursday, July 2, 9:45-10:45 a.m.

Moodle is a free, open-source course management system that has become a very popular tool in K-12 education. This session is designed to introduce newcomers to this tool, as well as discuss how Moodle does and doesn’t fit together with WhippleHill. We’ll review all things Moodle, including open-source basics, hosting, authenticating, data synchronizing and even our own efforts to use Moodle in online courses for Podium.
Presented by Jackie Christensen, WhippleHill
South End
Thursday, July 2, 2:45-3:45 p.m.

Learning in the 21st century is all about networks and the connections we can make to other learners and teachers both in our communities and around the globe. But being literate in this new learning environment requires more than knowing how to read and write. It requires us to edit, publish, collaborate, create and connect in the process of building our own personal learning spaces. How do we build our own networks in effective, ethical and safe ways? How do we incorporate the characteristics of autonomy, diversity, interactivity and openness (Downes) into our own learning practice and, in turn, model and teach that to our children? We'll explore the growing importance of "network literacy" in our learning lives.
Presented by Will Richardson, Connective Learning, LLC, and Weblogg-ed
Amphitheater
Thursday, July 2, 10:45-11:45 a.m.

Data flow between Raiser’s Edge and WhippleHill hasn’t always been easy.  For the last three years, through our partner, infosnap, we have offered our clients the Data Shuttle to flow profile changes from the WhippleHill communities to Raiser’s Edge. Last year, we introduced the “two-way” Data Shuttle 3.0, which added the capacity to flow profile changes from Raiser’s Edge to WhippleHill. See how this powerful, easy-to-use application makes data management easy.
Presented by Scott Kablesh, infosnap
South End
Thursday, July 2, 9:45-10:45 a.m.

Are you interested in building an app for the iPhone? Learn the basics from the experts at Terriblyclever, developers of MobilEdu. In this session, you will learn how to use the iPhone software development kit, or SDK, and connect to WhippleHill’s Web services. If you have a great idea for a new app for your school, this session will put you on track to get started.
Presented by Kayvon Beykpour and Joseph Bernstein, Terriblyclever
North End
Thursday, July 2, 2:45-3:45 p.m.

During a weekly live video news broadcast (produced for next to nothing) New Hampton School students work in small groups to write, engineer and produce their own original content.  This workshop will not only describe our technical setup and workflow but also tell the story of how the program emerged from a classic carpenter's puzzle.
Presented by Hans Mundahl, New Hampton School
Harborside
Thursday, July 2, 9:45-10:45 a.m.

Moodle is a free, open-source course management system that has become a very popular tool in K-12 education. This session is designed to introduce newcomers to this tool, as well as discuss how Moodle does and doesn’t fit together with WhippleHill. We’ll review all things Moodle, including open-source basics, hosting, authenticating, data synchronizing and even our own efforts to use Moodle in online courses for Podium.
Presented by Jackie Christensen, WhippleHill
South End
Thursday, July 2, 2:45-3:45 p.m.

Learning in the 21st century is all about networks and the connections we can make to other learners and teachers both in our communities and around the globe. But being literate in this new learning environment requires more than knowing how to read and write. It requires us to edit, publish, collaborate, create and connect in the process of building our own personal learning spaces. How do we build our own networks in effective, ethical and safe ways? How do we incorporate the characteristics of autonomy, diversity, interactivity and openness (Downes) into our own learning practice and, in turn, model and teach that to our children? We'll explore the growing importance of "network literacy" in our learning lives.
Presented by Will Richardson, Connective Learning, LLC, and Weblogg-ed
Amphitheater
Thursday, July 2, 10:45-11:45 a.m.

Learn about the Single Sign-on (SSO) and Lightweight Directory Access Protocol (LDAP) integrations with WhippleHill. We’ll examine and define the types of SSO, including enterprise, shared authentication, web-based, Security Assertion Markup Language (SAML) and OpenID. We will also look at SSO solutions with WhippleHill. In this session, we will also discuss how LDAP integrates with Podium, looking at a case study from Mary Institute and St. Louis Country Day School.
Presented by Jason Ulrich, Mary Institute and St. Louis Country Day School, and Cory Kennedy, WhippleHill
South End
Thursday, July 2, 4-5 p.m.

WhippleHill officially unveiled its API at the 2007 User Conference. Learn what has been happening in the Integration department since then. Get an overview of WhippleHill’s API today, and hear examples of integrations. This session will also take a closer look at integration case studies from Dwight-Englewood School and infosnap.
Presented by Scott Kablesh, infosnap; Trevor Shaw, Dwight-Englewood School; and Cory Kennedy, WhippleHill
South End
Thursday, July 2, 10:45-11:45 a.m.

Learn how to use SEO and Search and take control of your school's presence in Google and leverage your school's Web site for increased admissions and greater visibility. We'll cover the basics of Search including SEO and how the search engines work, but also feature multiple topics including selecting keywords, Google's local listings, paid search, blogging, linking and how to optimize social media and social networks. We'll review the new title tag and meta tag functionality in Podium.
Presented by Francis McGovern, Qscholar
Washington
Thursday, July 2, 9:45-10:45 a.m.

One of the most welcome consequences of the WhippleHill product is the diminishing role of webmaster. There is no need for one person to generate, post and update all content when permission can be given to an unlimited number of individuals. In fact, giving permission to co-workers to edit pages on your Web site is the key to keeping content current and accurate. As Web editor or manager, you can coordinate the efforts to ensure continuity, but you can share the task to ensure your sanity. Find out how one school has divvied up the duties and conquered the content.
Presented by Elizabeth Cogar, Collegiate School
North End
Thursday, July 2, 9:45-10:45 a.m.

A lot has changed on the Web since your current site launched. In this presentation, we’ll run through how WhippleHill’s redesign process works; show you some of the enhanced design features and functionality we’ve been developing; talk about what you can prepare in advance; review scheduling; and discuss prospective costs.
Presented by Ryan Szepan, Matt Toy and Daren Worcester, WhippleHill
Harborside
Thursday, July 2, 10:45-11:45 a.m.

Communication is as powerful as the level of trust you have earned with your constituents. Electronic communication provides unprecedented opportunities for cultivating relationships that are authentic, customized to the recipient, and beneficial to your institutional advancement. Chuck Will and Kim Hurlbutt will demonstrate the power of transparency, customization and stewardship that establishes credibility with applicants, current families, alumni and major donors.
Presented by Chuck Will and Kim Hurlbutt, Proctor Academy
Federal
Thursday, July 2, 4-5 p.m.

Push Page technology provides us with a powerful, cost-efficient and virtually instantaneous tool for reaching our constituents, but what are the best practices for utilizing and managing this capability? During the 2007-08 school year, Albuquerque Academy sent more than 120 Push Pages and bulk e-mails. Between August 1, 2008, and April 1, 2009, 113 had already been sent. Although many are part of our communications plan, others are not. How should those be handled? With overlaps in constituent group membership, are we over-communicating and bombarding our readers? How should the tasks involved in creating Push Pages be delegated? Who should have access to building them? How should we set priorities, be supportive of departments throughout campus, and, at the same time, not overload our readers? What's a good readership rate and how can we increase it? How do we best use Push Pages to drive Web site traffic? Bring your thoughts, questions and suggestions, and join Albuquerque Academy's Communications Office staff for a round-table discussion.
Presented by Marlene Sigel, with Mary Bratzler and Jessica McKenna, Albuquerque Academy
Beacon Hill 1
Thursday, July 2, 2:45-3:45 p.m.

For many years, education marketing has been a very top-down affair. In this age of Web 2.0, Facebook and iPhones, the way we market to students, parents and alumni is very different. This session will explore ways to monitor what's being said about you in the social media and world, and how to use tools like Facebook and Twitter to reach new audiences and strengthen the connection with your existing "customers."
Presented by Mike Richwalsky, Allegheny College
Federal
Thursday, July 2, 10:45-11:45 a.m.

If it’s time for a redesign, you probably have many questions. Where to start? What do you need to do to be prepared for your kickoff call? What is a designer thinking about, anyway? You will learn about the ins and outs of the design process from a client and a WhippleHill designer. They will give you practical tips for getting the most out of working with your designer, tell you how to avoid common pitfalls and get you started on the road to your own successful Web site design.
Presented by Susan McAllister, Ursuline Academy of Dallas, and Lisa Howey, WhippleHill
Harborside
Thursday, July 2, 2:45-3:45 p.m.

Do you demonstrate how your school makes a difference in student's lives? Learn:
- Why success stories are powerful promotional tools.
- How to identify the best stories.
- The many ways to tell stories on the Web.
Presented by Mara Braverman, Braverman Marketing and Communications, LLC
Washington
Thursday, July 2, 4-5 p.m.

What do the separate identities of today's social Web sites and services tell us about the near future of communication? Why are Facebook, MySpace, Twitter and your institution's alumni community all separate from each other? Would our students, alumni and donors benefit if we could bridge the islands in the Web 2.0 sea? The development of past technologies (such as e-mail and even the telephone) may reveal where the social Internet is headed. This high-level discussion will shine light on how to prepare ourselves and our institutions for the coming changes in the social Web.
Presented by Andrew Shaindlin, Alumni Futures
Federal
Thursday, July 2, 9:45-10:45 a.m.